Visual Identity for FW2020 COCONUTSCANKILL collection “Imagina Ser Diseñadorx”. A new generation fashion brand concept directed by Amara Caruncho inspired in the 80´s techno rave parties, post-gender roles, videogames, and a profound commitment with social and environmental awareness. “Imagina ser Diseñadora” collection is a colorful mockery that attempts to challenge the weight of traditional standards within the mainstream fashion industry and the personal price of dedicating to create fashion brands and concepts nowadays. We were on charge of developing the complete collection visual identity, digital communication campaign, and the audiovisual design and environment for the fashion show.